Metro Cigar News Fall 1999

Tabacalera appoints Donald "Bo" Young
Tabacalera Cigars International, S.A., has named Donald C. "Bo" Young, as 3rd Vice President of Marketing. The announcement was made by Peter Strauss, Director of U.S. operations.

Formerly the Director of Marketing, Young will be responsible for overseeing all marketing, advertising and promotion of new products - including Romeo y Julieta, Saint Louis Rey, Quintero, Vega Fina and Vega Fina Natural - to U.S. retailers and consumers.

"We are extremely pleased to have Bo in this critical position. Bo's challenge is to assign strategies that reach out to this range of potential customers," noted Strauss. "We are confident that he will enjoy continued success in growing Tabacalera's leadership position within the industry," added Strauss.

"I am thrilled to be expanding my role with and industry leader that has Tabacalera's dedication to drive business toward specific goals, whether they are product promotions, building brand awareness or enhancing corporate identity," said Young.

The oldest tobacco company in the world, Tabacalera has been in the cigar business since 1636.